Evidence protocol
The Case Growth Solutions case-study publication standard
The context, evidence, permission, methodology, and limitations required before a client outcome appears on this website.
Before a metric becomes marketing copy
Case Growth Solutions records the business context and evidence chain behind the outcome. Percentages are not accepted as self-explanatory. The starting value, ending value, unit, source, date range, and verification status travel together.
- A defined starting position and measurement period
- A clear description of the acquisition, conversion, qualification, intake, and measurement changes
- Metric definitions with starting value, ending value, unit, date range, and source
- A named data owner and independent verification date
- Material limitations, exclusions, and attribution caveats
- Written permission for the client name, metric, testimonial, and visual assets
What is not enough
A presentation screenshot, a recollection, an unlabeled dashboard, or a client quote without written publishing permission does not clear the evidence gate. Attribution limitations and material operating changes must be disclosed alongside the result.
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