Agency operating platform

A lead-intelligence layer built around the handoff, not the chart.

Case Growth Solutions built a private, server-rendered command center over its lead warehouse to review qualification, survey drop-off, delivery failures, campaign attribution, and signed-case feedback while keeping claimant contact fields out of the routine on-screen view.

The challenge

The handoff was part of the brief.

Platform dashboards can show spend and form completions while the real operating failures remain hidden: survey abandonment, needs-review records, CRM delivery errors, missing source identifiers, and signed outcomes that never return to marketing.

ScopeLead warehouse · funnel diagnostics · campaign joins · delivery triage · outcome feedback

Case Growth Solutions put the warehouse and operating definitions first. The interface reads only the fields required for diagnosis, keeps contact details out of client-side payloads, and reconciles acquisition, survey, delivery, and outcome stages on consistent date boundaries.

What Case Growth Solutions built

01

Portfolio overview

Operators can review lead volume, qualification state, delivery status, source coverage, and trend context by site and date range.

02

Survey-funnel diagnostics

Step views, controlled-choice distributions, decline reasons, abandonment, and safe submission errors make the first broken handoff visible.

03

Campaign-to-lead reconciliation

Stored campaign identifiers can be joined with advertising delivery so spend, lead records, and qualification are reviewed at the same grain.

04

Signed-case control plane

A separate outcome layer records assignment, status, signing time, audit history, and controlled platform delivery with stable identifiers.

System path

The record follows the inquiry.

  1. 01Landing-page event
  2. 02Lead and attribution record
  3. 03CRM delivery state
  4. 04Qualification and intake review
  5. 05Signed-case outcome
  6. 06Controlled feedback to reporting or platforms

Operating safeguards

Reliability is visible in the failure states.

  • The dashboard uses a read-only database role for normal reporting
  • Email and phone are excluded from the routine on-screen lead view; permissioned contact export is handled separately
  • Production access fails closed when authentication is missing
  • Outcome delivery uses stable identifiers and idempotent records
  • Tokens, case narratives, and raw provider responses stay out of logs and analytics

Implementation record

  • Lead Intel application and operating README
  • Lead and event warehouse schema
  • Signed-case attribution execution plan and runbook
  • Outcome, reconciliation, and delivery-worker modules

Technology

  • Next.js
  • TypeScript
  • Neon Postgres
  • Meta Marketing API
  • Google Sheets reconciliation
  • Transactional outbox

Publication boundary

What this record does, and does not, claim.

Build a growth system your firm can actually measure.

Start with a focused review of your market, acquisition channels, conversion path, intake process, and signed-case tracking. You will receive a clear diagnosis of the most important growth constraints, even when Case Growth Solutions is not the right partner to execute them.

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