Paid-media decision systems

Campaign reporting shaped for the account, channel, and decision.

Across a set of law-firm accounts, Case Growth Solutions created branded reporting applications for Meta and TikTok delivery, campaign and creative breakdowns, practice-area grouping, date controls, and explicit demo or partial-data states.

The challenge

The handoff was part of the brief.

One generic export could not answer the questions operators had across different firms, practice areas, and channel mixes. The interface also needed to distinguish live data, demo data, a missing integration, and a partial platform response.

ScopeMeta and TikTok reporting · creative analysis · practice-area views · account-specific dashboards

Case Growth Solutions reused a shared reporting grammar while adapting the view to each account: relevant date presets, channel badges, practice-area groupings, campaign-name handling, creative drilldowns, and account-specific visual systems.

What Case Growth Solutions built

01

Account-specific dashboards

Separate applications were built for multiple law-firm accounts rather than placing every client into an undifferentiated reporting surface.

02

Cross-platform views

Where the account used more than one channel, Meta and TikTok records could be reviewed separately or in a blended operating view.

03

Creative and campaign drilldown

Campaign rows, practice groupings, per-creative tables, status, spend, leads, cost-per-lead, click-through rate, and CPM support the next media decision.

04

Honest data states

Demo badges, loading states, empty periods, integration errors, partial data, and refresh timestamps prevent the interface from implying certainty it does not have.

System path

The record follows the inquiry.

  1. 01Platform delivery data
  2. 02Normalized campaign record
  3. 03Account and practice grouping
  4. 04Campaign and creative view
  5. 05Error or partial-data state
  6. 06Operator decision

Operating safeguards

Reliability is visible in the failure states.

  • Demo data is visibly labeled
  • Platform failures render an error state instead of stale certainty
  • Empty periods remain explicit
  • Campaign identifiers remain available for reconciliation
  • Client dashboards do not expose tokens to the browser

Implementation record

  • Five account-level Meta campaign dashboards
  • One cross-channel Meta and TikTok dashboard
  • Creative-reporting and projection modules
  • Lead Intel campaign and source joins

Technology

  • Next.js
  • TypeScript
  • Meta Marketing API
  • TikTok Business API
  • Server-rendered data loading
  • Account-specific design tokens

Publication boundary

What this record does, and does not, claim.

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